What is brand, branding and brand identityLogo design process اردو class 04

brand, branding and brand identity?? #brands #branding #brandidentity #what #logosdesign Hey Everyone, Here's Class of logo Design Theories. This is 5th video about logo design course .... it's a class 04. Welcome back to our channel! As a graphic designer, it's essential to understand the world of branding, as it influences our work significantly. In this video, we will dive deep into the concepts of brand, branding, and brand identity, providing you with a comprehensive understanding of these crucial elements. So let's get started! [Part 1: What is a Brand?] A brand is more than just a logo or a product. It represents the overall perception people have of a company, product, or service. It encompasses the emotional, psychological, and experiential associations that consumers attach to a particular entity. Brands convey a unique promise, personality, and positioning in the minds of consumers. Example 1: Apple Take Apple, for instance. Apple is not just a technology company; it represents innovation, creativity, and simplicity. Consumers associate Apple with sleek design, user-friendly interfaces, and cutting-edge technology. This perception is what makes Apple a powerful brand. [Part 2: What is Branding?] Branding refers to the strategic process of creating and shaping a brand. It involves the deliberate activities and efforts undertaken to build and maintain a strong and consistent brand identity. Example 2: Nike's "Just Do It" Let's look at Nike as an example. Nike's branding efforts revolve around their famous slogan, "Just Do It." This tagline is distinct and captures the essence of the brand, empowering customers to be confident, active, and determined. Through consistent messaging, advertising campaigns, and association with sports icons, Nike has successfully built a strong brand. [Part 3: What is Brand Identity?] Brand identity represents the visual and tangible elements that create a brand's distinctive image. It includes the brand's name, logo, typography, colors, imagery, and other visual assets. These elements should align with the brand's values, personality, and promise. Example 3: Coca-Cola Let's look at Coca-Cola's brand identity. The logo, with its iconic red and white design and distinctive cursive typography, stands out and is instantly recognizable. Coca-Cola also consistently uses imagery of people enjoying its beverages and captures the brand's positive and refreshing spirit. [Part 4: Importance of Brand, Branding, and Brand Identity; Understanding brand, branding, and brand identity is crucial for graphic designers like us. When designing visuals, we need to consider how our work aligns with the brand's identity and how it communicates the brand's message to its target audience. By understanding these concepts, we can create designs that effectively convey the brand's essence and attract the right customers. [Conclusion] Branding is a complex and multifaceted discipline that plays a significant role in shaping consumer perceptions and preferences. By understanding the concepts of brand, branding, and brand identity, we as graphic designers can create strong and impactful designs that resonate with both the brand and its customers. Thank you for watching! If you found this video helpful, be sure to like and subscribe to our channel for more graphic design-related content. Until next time, keep creating and designing! Brand branding and brand identity brand identity design branding 101 the logo design process

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