Landing Page Conversion Rates - How To Improve Them

Want to increase your landing page conversion rates? To get more opt-ins to your list? To have better performing squeeze pages? To generate leads? Contrary to popular belief, the secret is oftentimes not working on your landing page design and language itself, changing your headline, description or button color, most of the time the solution is working on what you give them as a result of giving you their email address. Here's an analogy: if you're trying to sell something, it doesn't matter how great your marketing is, your copy, you photo, etc. if nobody wants what you're trying to sell. Start by giving them what they want, and it's much easier to get them to convert. And the counter-intuitive piece is that our testing shows that usually it's better to give them less than to give them more. Instead of giving them a lead magnet that promises them to teach them everything about meditation, give them a guided stress-relief meditation. Instead of promising them the secret of earning a million in the next 3 weeks, give them 5 landing page templates. The more specific the better. Give them something that they need, that helps them solve the bigger problem. That's the secret to getting more opt-ins. This video gives a bunch of examples so you can see what we mean. 0:00 Increasing landing page conversion rates 0:17 Improving your lead magnet offer 0:45 The power of specific lead magnets 1:58 Examples of opt-in incentives that work 4:24 The more specific your lead magnet the more effective

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