حل واجب BE201 TMA مهندس احمد واتس حلول واجبات الجامعة العربية المفتوحة

BE201 – Consumer Behavior Tutor Marked Assessment Spring 2020 Case Study: Technology and Its Impact on Consumer Behavior Answer the following questions: Question 1: (60 Marks) a- Based on the case study and external sources of information, explain how consumer behavior has changed due to technology advancement. You need to elaborate while focusing on consumer connectivity and changed expectations (30 Marks) b- What are the advantages and disadvantages of today’s technology advancements first from a consumer perspective and second from businesses point of view? Explain based on your personal experience, external sources and while referring to the case study above (30 Marks) Word count: 500 words Question 2: (20 Marks) Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same product you purchased online can serve to fulfill either or both kinds of needs. Word count: 250 words Question3: (20 Marks) Referring to BE201 lectures, external sources, and the case study explain what does medium of communication mean and show how it has changed with the emergence of technology. Word count: 250 words

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