Understanding the limitations of smartphone and internet penetration in rural areas, Pratham Education Foundation in collaboration with the Government of Uttar Pradesh launched a radio program as a part of Mission Prerna ki E-Paatshaala campiagn on the 17th of June 2020 called "Thodi Si Masti, Thodi Padhai". This radio broadcast is played from Monday to Saturday from 11:30 AM to 12 PM on on the primary channel of Lucknow Akashvani at MW 747 khz.
Pratham has been creating content for mediums such as Radio, TV, and SMS. These broadcast-based mechanisms have proved to be effective in the past and have a far higher reach than the internet dependent ones. To explore more engaging content, visit www.prathamopenschool.org.
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